Content Notes
All essays
Essays on writing for search, people, and machines. More posts will live here as the site grows.
What AEO actually changes about your content
Answer engines don't rank links — they synthesize. Here's how to restructure pages so machines cite you and readers stay.
GA4 events that are actually worth tracking
Most setups drown in noise. The handful of events I keep on every project — and why the others can wait.
Designing pages answer engines love
Structure, schema, and the small UX choices that quietly compound into discoverability over time.